Lumanu
Problem
Lumanu had built a powerful business platform for creators — but the brand felt overly corporate for an audience driven by self-expression and bold ideas. As the creator economy grew, Lumanu risked blending in rather than standing out. They needed a brand that not only spoke to the practical needs of creators but celebrated their energy, individuality, and ambition.
Scope
- Research & Strategy
- Visual Identity
- Messaging
- 360 Campaign
- Social Media
- Photography
- Marketing Execution
- Brand Launch
Solution
We developed a bold, unapologetically creator-centric brand that matched the spirit of Lumanu’s audience. From brand strategy and identity to a maximalist visual system and surreal, collage-inspired launch campaign, every touchpoint was designed to reflect creative freedom. We extended this expressive world through social media, out-of-home assets, and a vibrant web experience — positioning Lumanu as a platform that truly gets creators and champions their future.
Client
- Tony Tran
- Annie Wang
Press
Results
Let’s get you
that quote
Is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the.
Book a free
consultation
Is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the.
We’ll be in touch
“If it makes your legal team nervous and your competitors jealous, we’re in.”