Pfizer
Problem
When the pandemic hit in 2020, Pfizer was suddenly thrust into the global spotlight. A company known for its scientific leadership now had to navigate public opinion, media scrutiny, and a wave of vaccine misinformation — all while speaking to a new, younger generation on social media. But Pfizer wasn’t built for that kind of real-time, audience-first communication. Their content felt too corporate for the moment and struggled to break through or build trust.
Scope
- Social Strategy
- Content Production
- Social Content
Solution
Born & Bred helped Pfizer step confidently into the social age. We developed a content strategy that combined scientific credibility with internet fluency — using humor, clarity, and smart design to make complex topics engaging. From vaccine education to science trivia and meme-worthy moments, we launched content franchises that connected with new audiences and reframed Pfizer as not just a pharmaceutical leader, but a cultural one.
Results
The most engaging across every post in the landscape. You’re #1!
Let’s get you
that quote
Is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the.
Book a free
consultation
Is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the.
We’ll be in touch
“If it makes your legal team nervous and your competitors jealous, we’re in.”