GCI
Problem
After 30 years of growth, GCI had earned a reputation as one of the top general contractors in the Bay Area — especially among tech clients. But their brand no longer reflected the scale of their work or the sophistication of their people-first approach. With a new generation of clients and team members on the horizon, GCI needed a brand that could showcase their legacy while positioning them as a forward-thinking partner for the next 30 years.
Scope
- Brand Strategy
- Visual Identity
- Messaging
- Marketing Collateral
- Website Design
- Website Development
- Content
- Internal Advocacy
- Brand Launch
Solution
We repositioned GCI with a brand built around their core philosophy: construction is like solving a giant puzzle — complex, collaborative, and deeply human. From the wordmark to departmental brand systems, we created a modular identity that speaks to both clients and internal teams. The result is a cohesive, tech-forward brand system that celebrates their culture, elevates their work, and reflects the precision and energy that’s defined GCI for three decades — and counting.
Client
- Maddie Duignan
- Fernando Iniguez
- Hayley Soderlund Macko
- Seth Berling
Results
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