Alec’s Ice Cream crafts high quality ice cream for an adult audience. We took an existing brand and reinvigorated it with an exciting social media launch and a memorable unboxing experience. Inspired by a love for classic ice cream and feel-good California culture, the design showcases the brand’s passion for creating nostalgic ice cream flavors in the very best way. The Alec’s Ice Cream brand shows up in the playful stickers with cheeky copy lines that we created. From adorning the Alec’s delivery box with physical stickers to designing digital stickers to decorate selfies, every interaction with the brand is fun, positive, and shareable.

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